You're smart. You have an amazing, efficient brain. But in its efficiency, your brain takes shortcuts. These shortcuts are based on cognitive bias.
Cognitive bias helps you make quick decisions: what can you eat and what might kill you? Should you run from this animal or hunt it? It helped us to survive in the wild and pass on our genes. But even when you don't have to deal with these kinds of danger, you are still hard-wired to survive. It impacts how you think, buy, do, make, socialize, talk, ... It impacts the decisions you make in your live and in our work. And you should be aware of that.
In this episode you'll hear from David Dylan Thomas, who creates the Cognitive Bias Podcast. And from Sara Wachter-Boettcher, who is a content strategist with a strong focus on the impact of cognitive bias on our work.
David Dylan Thomas
- The Cognitive Bias Podcast
- The Wikipedia list of all cognitive biases
- Hidden Brain podcast
- Sara and Eric Meyer's book Design for Real Life
- Sara's upcoming book Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- Sara's Talk at Design & Content Conference 2016 (too important not to watch!):